Cover Girl Advertisement Free Essays

When considering commercials, oddly enough, I promptly will consider Cover Girl cosmetics promotions that are frequently found in pretty much every woman’s magazine. In any case, this specific commercial highlights down home music hotshot Taylor Swift and fundamentally the same as the entirety of their particular promotions centers generally around her face. This advertisement is for their new â€Å"natureluxe silk establishment extravagance contacted commonly. We will compose a custom article test on Model Advertisement or then again any comparable point just for you Request Now † From this moderately straightforward advertisement, as it just contains a nearby of Taylor Swift just as text, it takes into account the conversation of it’s one of a kind feel. The principal thing that I might want to talk about is the hues that are utilized inside this ad. The ad discovers balance by utilizing a delicate and light yet in vogue green for their top lettering of Cover Girl, some jump out lettering under the picture all to coordinate the shade of the real establishment bottle. The ad turns out to be all the more speaking to the eye as Cover Girl is endeavoring to make a natural yet â€Å"simple is beautiful† feel for their crowd. Additionally, the real shades of Taylor Swift herself are reasonable and delicate as it looks as though she isn't wearing any establishments. Also, she is wearing a pale pink unsettled dress adding to the light, soft and natural feel of the commercial all in all. Nonetheless, most of the wording is a dim dark with a portion of the textual style in strong and various sizes. It is apparent that the publicists are endeavoring to bring their audience’s consideration down from Taylor Swift to what they really need to state about the item by utilizing restricting hues and striking content. Notwithstanding the hues that were utilized, the real wording that was utilized is especially fascinating. The commercial uses a wide range of sizes and hues inside the entire picture. The top Cover Girl is in the light green shading reflecting back to the possibility of delicate quality and it is the vantage point for a person’s eyes. It is exceptionally striking and consequently causes to notice the top portion of the promotion. Likewise, the diverse dark and dim strong content at the base of the page appears to be interesting for a couple of reasons. To begin with, the diverse textual style types and sizes endeavor to make you truly observe the initial three lines unmistakably and get a comprehension of what the item is. Nonetheless, the work â€Å"new† happens to be in green followed by â€Å"natureluxe silk foundation† with â€Å"luxe† being bolded, proposing that this item is genuinely â€Å"luxury moved by nature;† which is in little print directly underneath that also. Likewise, I think that its fascinating that the two dark bolded lines both have the word â€Å"air† in them and furthermore delicate, air-like words, for example, â€Å"fresh† and â€Å"breath. To me this is recommending that despite the fact that the content might be dim and strong, this item is as yet going to cause the client to feel new and lightweight. In this way, this carries me to the last subject of the lighting that is utilized inside the picture just as the content. With the content having a dim and strikin g at the top, it gradually gets lighter and littler and even tosses in come light green content in there too, proposing that it nearly has an exquisite, lavish feel to the content the same amount of as the cosmetics will have on a person’s face. Additionally, the lighting inside the picture is extremely splendid and the scenery of a total white again is keeping the topic of lightweight and vaporous streaming all through the whole notice. Moreover, the brilliant, fake white lighting is utilized on Taylor Swift’s face just as arm to propose that she is feeling new and clean when wearing this establishment. Step by step instructions to refer to Cover Girl Advertisement, Papers

Depicting the Various Traits and Characteristics of Leadership in Liter

Portraying the Various Traits and Characteristics of Leadership in Literature While talking about any triumphant or thriving association or establishment, the primary characteristic which will consistently surface while analyzing the genuine texture of what permits a specific association or organization to exceed expectations, will consistently be initiative.      Leadership is depicted at its apex in William Bratton’s Turnaround, Rudolph Giuliani’s book Leadership, Oren Harari’s book The Leadership Secrets of Colin Powell, and David Lipsky’s book Absolutely American: Four Years at West Point. In every one of these works, the creator makes an outstanding showing of delineating the different attributes and qualities fundamental for being an amazing and viable pioneer.  â â â â William Bratton, brought up in Boston, was designated as New York City’s new police official by Mayor Rudolph Giuliani on December 2, 1993. William Bratton was a pioneer who went through his entire time on earth pivoting low-performing, dysfun-ctional police offices. It was his claim to fame and it before long turned into his trademark. Bill Bratton hit the ground running as the chief of police by actualizing a few arrangements and dreams that he had, that many accepted would be incomprehensible in policing. His objectives were progressive and exceptional and would not be conceivable to accomplish notwithstanding his amazing initiative capacity. His capacity as a viable pioneer permitted him to choose astute, experienced, and quality people who shared indistinguishable convictions and dreams as he did. Any pioneer would concur that the sky is the limit through positive thinking, astute arranging, and readiness, yet nothing is conceivable if your picked â€Å"executives† come up short on the leader’s certainty to work openly and do the organization’s extreme objectives. Bratton was an adherent to Theodore Roosevelt’s belief system that â€Å"the best official is the person who has sense enough to pick great men to do what he needs done, and poise enough to shield from interfering with them while they do it.† Bratton was an ace helper. His good faith came off on everybody around him and this mirrored their presentation. He had a conviction that â€Å"leadership is the capacity to enthuse and energize the individuals in your association so profoundly that, whatever thought is placed without hesitation, they grasp it so completely they overlook the beginning and accept it was their own† (Bratton pg.155). This was Br... ...spects of what makes up a compelling pioneer, unmistakably there can't be one obvious and dry meaning of what a pioneer is. A pioneer is a make up of a wide range of properties and characteristics. A powerful Leader incorporates the entirety of the characteristics which oblige encouraging thoughts and permitting an association to develop and prosper, just as rousing and propelling those the individual in question supervises to do likewise. A Leader has the capacity and nearly the reflex activity to surface when it is the ideal opportunity for a troublesome undertaking to be cultivated or a troublesome choice to be made. Initiative might be a sort of the board yet an administrator isn't generally a pioneer. â€Å"Leadership is the craft of achieving more than the study of the board says is possible.† Works Cited      Bratton, W., and Knobler, P. (1998). Turnaround: How America’s Top Cop Reversed the Crime Epidemic. New York: Random House Press.  â â â â Giuliani, R.W., and Kurson, K. (2002). Initiative. New York: Hyperion Press.  â â â â Harari, O. (2002). The Leadership Secrets of Colin Powell. New York: McGraw-Hill Press.  â â â â Lipsky, D. (2004). Completely American: Four Years at West Point. New York: Vintage Books Press.

Reserch proposal Dissertation Example | Topics and Well Written Essays - 2750 words

Reserch proposition - Dissertation Example As of late Saudi carriers have been reprimanded to lose its clients because of their sub-par client care quality and poor value technique. Client is the central core of any business association, and in the event that they are not satisfied with the administration or final result, at that point the business is destined to disappointment. Any business should rotate around the key ideas of consumer loyalty and client dependability. On the off chance that clients are fulfilled about an item or administration, they hold returning for more and furthermore can pulls in more clients from the potential market. Enormous aircraft organizations like Saudi carriers, need to continue observing their nature of administration so as to be top in the carrier business. They should utilize the CRM projects to upgrade their client connection just as productivity. As per (Avidian Technologies,2004) â€Å"Good CRM permits the entirety of the data got to be shared among both the business power and the whol e organization. The privilege CRM programming should consolidate all the components of Customer Relationship Management, Sales Force Automation (SFA), and Contact Management†. Research Context I)Aim and Objective of the investigation The point of this exploration is to evaluate the significance of the nature of administration in improving client care and faithfulness in an aircraft administration organization. ... 2) To recognize the examination addresses should have been advanced so as to set up the exploration study. 3) Prepare an examination structure and information assortment strategy. Explicitly the inquiries which will be advanced in the exploration proposition will be as per the following. 1. Whatever expand is the clients of Saudi Airlines happy with the client care conveyed by them? 2. Are the clients of the Saudi Airlines at the danger of leaving the carrier? II) Relationship of administration quality with consumer loyalty and steadfastness Customer fulfillment is a significant measure in any aircraft administration, as this is the factor which helps in building the dedication and the altruism for the organization. An unsatisfied client is the main driver for the corruption of any help based industry. A decent client support isn't just about gainfulness, yet it is about how much worth a business provides for its client needs and prerequisites. Client assistance certainly must have a ccess to the client advertising database. Saudi Airlines being a top recorded aircraft didn't give a lot of consideration on the necessities of the client yet underestimated them. It is seen that numerous objections happen from client as to flight delays, low assistance from lodge group, second rate guest plans and poor inviting administrations A client is paying for a quality travel and in the event that the aircraft isn't thinking about on the nature of administration, at that point they will lose the present clients just as the potential future ones as well. They need to comprehend what every client has purchased previously, and what they would expect in future. They must have a record of past protests and praises. Client is the spirit of a business firm, and in the event that they are dealt with well, at that point

Political Imperialism Essay Example About USA

Political Imperialism: The USA Abstract Empire building takes its place in the world history. Societies aimed at dominating weaker neighbors to prove their power. The main motives for expansion included desire to get natural resources, wealth, subdue as many enemies as possible, win power, become glorious, and others. The combination of centralized governments, industrialized economies, and sea power enabled European nations to unite their efforts to build empires around the globe. The term of American imperialism is defined as the influence of the USA on other countries. It became a reality in the 1800s. At that time, Americans wanted to reach new international markets. Nowadays, imperialism is considered to be a major force that shapes the modern world. The creation of the first empires in the western part dates back to the early 1500s. Portugal and Spain did not remain powerful countries and by the 1800s, the largest British colony was taken over by the USA. In the 19th century, the USA and Japan decided to join the European nations becoming imperialist power (Wolfe 1997).

Case Study Human Resource Management Framework - Free Essay Example

Sample details Pages: 5 Words: 1607 Downloads: 9 Date added: 2019/10/10 Did you like this example? Executive Summary An organization depends on various force for its success, one of the most critical elements to the success of an organization is the human factor. The effectiveness of employees is directly related to the performance of human resource department. Organization can incorporate diversity into the management of resources by employing enterprise human resource management frameworks such as SaaS. It employs MARS and CANOE tools to explain how the tools can aid in employee management. Introduction Previous studies note that organization employees are critical to the success of the organization, in a work population that employees are satisfied with their positions; it is possible to achieve the best performance levels. Hotel Operation Managers acknowledge a satisfied workforce translates into a good customer satisfaction, for long, academicians established that there is close relationship between organizational practices in human resource management and human motivation. In the development of effective workforce management, there is need to consider psychological factors associated with participation and motivation. MARS and CANOE models find common use in the design of appropriate employee management style. Don’t waste time! Our writers will create an original "Case Study: Human Resource Management Framework" essay for you Create order Application of SaaS in Human Resource Management In modern employee population, often, there is a high representation of diversity and the management must take into account differences among people. Current workforce and customers does not necessarily depend on the location of the business premises, thus, a good management approach should take into account the global access to employees without violating the diversity it represents. Given the nature of workforce, SaaS allows an organization to make enjoy the benefits that comes with the diversity. SaaS (Software as a Service) is a technological framework that increases efficiency of workforce management.   A workforce that spans the entire globe will depend on the easy of employee control (Azevedo, Romà £o Rebelo, 2012). SaaS system provides a means of better management since it takes into consideration employee diversity as a well as easy of control. A properly designed SaaS package focus on the needs of the organization in terms of employee personal details as well as the analysis of the data to give valuable information to the organization. A hotel business position at the CBD have a large market, thus, the management of workforce is of critical importance. A challenge that most organizations face is how to access the potential employees recruit the right people and manage human resource affairs with ease. SaaS is a perfect answer to the employee management problem, SaaS is able to manage employee affairs at all points (Carraro, 2006). SaaS allows employees to update specific information regarding their activities, this include job description, filling of complaints and asking for promotion. The management can also access such information with much ease; most of the information processed with SaaS is real time thus more flexible and respond to actual needs within allowable time. SaaS allows the management to access information in multiple approaches irrespective of the level of management or type of data. This is possible through central data management options (Nordhaug, 2004). Besides the ease of management that comes with the technology, the organization also enjoys better cost management. SaaS is more cost effective than other forms of employee management options. A cloud based approach gives the employees and opportunity to take part in management of their affair. Since employee participation is critical to the overall organization performance, their comfort when accessing and using organization resources adds to delivery of services. Justification of Applying SaaS in Human Resource Management based on CANOE MARS Models Understanding employee personal attributes when designing management framework is critical for the success of the program. Two of the methods applied in the management of the CANOE and MARS approach. CANOE approach classify personal traits in five major domains. The five major traits as defined by Costa McCrae (1992) emerged as one the most applicable methods of understanding the relationship between personal traits and contribution at work. These factors include agreeableness, openness, extraversion, neuroticism and conscientiousness. Each of these concepts relates to the application of SaaS as a good management tool. Conscientiousness is being disciplined and loyal to the organization activities. Employees are in a better position to display such loyalty and drive to achievement if the organization is open. With the help of SaaS, the human will be on constant contact with the employees thus able to relay organization expectation of how they should act, this works towards a disciplined and organized achievement as suggested by the CANOE model. The concept of agreeableness demands being sympathetic and corporative, organizations can create a uniform platform for cooperation through shared expectations and aims. When designing a system to take into account employee personal issues, it is critical to include concepts of neuroticism, openness and extraversion. Traditional systems take little note of these concepts, thus, the use of Enterprise Human Resource management tools such as SaaS will help in achievement of org anization goals since its design can take into account the CANOE model concepts of employee behaviors. In organizations that depends on employee behavior, such as hotel management, it is critical for the management to take into consideration the employee behavioral characteristics. Research reveal that personality and performance are intractably connected, while individual display diversity in terms of relationship with work, however, certain characteristics within the environment can shape employee performance. It is recommended that organization should take such characteristics in the design of employee management framework. While traditional management employee management tools tends to be stagnant, modern employee management approaches based on technology consider employment environment dynamics. SaaS system is able to respond employee needs, most importantly, with respect to elements defined in the CANOE model. Generally, an employee population who believe that organization management is close to them feel the need to perform as expected. Since employee population is not uniform, but diverse, it is much simpler to include specific elements within the management tool to take into account the diversity manifested. For instance, an organization that employs p eople from different parts of the world might need design features that take into account the diverse income taxation systems, language, communication needs, work policies and documentation approaches. SaaS allows organizations to be responsive to each employees needs as documented in their profile (Gunderson, 2001). Since people respond differently under different conditions, human resource personnel often use this traits to place people in respective working environments. It is this personality traits that underline individual performance and the overall organizational performance characteristics. A second approach that works in the management of the MARS, the model seek to model employee management initiatives, as a result of the external and internal factors, the acronym define elements related to motivation, abilities, role perception and situational factors that have significant influence on management (Gunderson, 2001). The four elements mark major behavioral issues that individuals may express in work situation. The model can apply in different situations, but often apply in industrial cases where employee management procedure have a direct influence on the outcome of the business activities, one of such environments is hotel and management situations. For instance, an employee population that understands their role and have enough resources to ensure the success of organization objectives translates into good performance. On the other hand, employee population with insufficient knowledge of their roles or lack the necessary skills to perform their duties will lead to or ganization downfall. Therefore, having an employee management tool that takes into account such skills aid in success will go a long way in guaranteeing success. SaaS system allows for the proper management of human resources. Employee motivation is the first line of proper workforce management, it defines the internal forces that promotes employees to take part organizational activities, it entails the general direction, endurance and intensity that promotes good organization behavior. Direction is the focus on goal, intensity define the efforts dedicated to the work while persistence is the amount of time dedicated to the organizational aims. A properly working SaaS can be effective in promoting motivation since the independence management approach possible through the multi-platforms offered allows the management to take into account the independent cases scenarios of each employee. Employee ability is a concept critical to good workforce management, this is the potential of an employee to complete a task successfully. It embraces factors such as aptitudes, learned skills, competencies and personal job-fit. To ensure that the employee population have the best set of abilities, the human resources must take into consideration such factors right from the recruitment stages. SaaS system allows the management to target and employ people certain set of skills that will be beneficial to the organization. Since SaaS allows employs to independently take part in the recruitment, learn about the sets of skills that the organization desires and have a global outreach, the human resource management have access to a larger pool of employees to further its objectives. Role-perception is a concept well-defined in the MARS, it is set of behaviors necessary for the achievement of the desired outcomes. Employees must be able to understand their respective tasks, associated importance to the organization, set of behavioral preferences and clarity of participation. Since SaaS empower organizations to deal with each employee at ease, it can promote better management of the workforce. Conclusion Since modern workforce consists of people from different people, it is essential that the management take into account the key elements that may affect employee behavioral characteristics. Since many organizations depend on employee diverse characteristics, it is important to take into account the unique employee characteristics; a SaaS system allows human resource management to handles the independence of employees. However, the design of SaaS must take into account the MARS and CANOE concepts of human behaviors.

Essay on The Downside to Standardized Testing - 1022 Words

The Downside to Standardized Testing After 1965, preparation for mandatory standardized testing began to take over traditional teaching techniques and curriculum plans in the classroom. These tests are designed to measure a students skill level in relation to other students who take the same test. Schools are being transformed from centers of learning to centers of test preparation.(Wetzel,Bill) Teaching to the test has caused an uproar between teachers, students, and administrators globally, nationally, state-wide, and locally. There are many positive and negative perspectives when it comes to standardized testing and teaching solely to the test. Is maintaining a good reputation for schools such a priority that valuable class†¦show more content†¦A Flour Bluff high chool teacher exclaimed I do not spend a great deal of time talking about current events; we have a timeline,and each class has to cover so much material every six weeks(Gowens, Jenny) in order for our students to be successful academically and co mpete with other students in the state, they have got to know the Texas Essential Knowledge and Skills test. The only way to get this goal accomplished is for teachers to spend hours and hours a day teaching what students should already know. Its up to the individual schools and teachers, Assistant Superintendent Arturo Almendarez said. In Texas, principals can lose their jobs if their schools standardized test scores dont measure up; superintendents can be fired and school boards can be dissolved if districts perform poorly. But by teaching to the test, they take care of this problem. I am extremely pleased so many students exceeded expectations, Gov. Rick Perry said. Our students have risen to the challenge with help from a strong curriculum and dedicated teaching professionals. If all time is being devoted to test taking skills, there is no variety to learning. Once the year is over, the only proof of acquired knowledge is your test results, which does not show what you have lea rned, only what you have memorized. A 1999 state law requires third graders to pass the reading test and meet local promotion requirements before they can move on to the fourth grade. After interviewing someShow MoreRelatedStudent Testing Needs a Revision721 Words   |  3 PagesFor more than 50 years standardized tests have been a bane of student life in America. With the initiation of the No Child Left Behind law there is more pressure being put on students and teachers to do well on these tests. 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As a parent, I see my kids stress out about takingRead MoreUsing Standardized Testing Within Our Education System1455 Words   |  6 PagesFilling in Bubbles is Useless Standardized testing is used excessively in the United States to determine where a student should be placed. It determines what classes a student should take, how the school is scoring as a whole, and even provides information on how well a teacher is teaching the material. However, there seems to be a huge argument on whether this type of testing is actually beneficial. One controversial argument is that it only proves how well a student is able to memorize the materialRead MoreStandardized Testing Is Not Be Completely Honest, I Do Not Know About Standardized Test1363 Words   |  6 Pages  Standardize Testing Being completely honest, I do not know much about standardized test. I remember having to take them as a student in elementary and junior high. I knew that I would not be receiving a letter grade on these tests. I remember never stressing about taking the test. To be honest if I did not understand the question I was the kid that just made a design on the answer sheet. I absolutely was not aware of the reasoning or purpose of tests. As a parent, I see my kids stress outRead MorePros And Cons Of Standardized Testing1400 Words   |  6 PagesEven though there are many downsides to standardized testing there are still viable reasons why they are still being used today. One of the main reasons includes the easy and quick access of testing students. Standardized testing allows schools to quickly access a large amount of students at one time. This is also one of the cheapest ways to tests such a large crowd due to machinery that grades which results in low tests costs for students. These tests also help by setting a national curriculum forRead MoreThe Problem Solving Brain And Learning955 Words   |  4 Pagesstrategy that was identified was standardized testing. Standardized testing is great because teachers are able to compare their students with other students in other classes. This allows teachers to find topics that their classes are struggling with. They are able to do this because if twenty students answer a question wrong they are able to pinpoint that they need to go over that concept. This is why I would use standardized testing. However, a downside to standardized testing is the limitations the wayRead MoreCommon Core And The American Education System881 Words   |  4 Pagesis destroying the American school system by doing the following: pushing standardized tests on students, defunding schools that do not support common core or test too low, and miseducating students on an everday scale. For starters, Common Core is defined as an academic outline that specializes in Math and the English Language that every student should know before moving on to higher grades. Common Core has various downsides. In order for states to recieve funding from the government they must adhereRead MoreComparing Informatics And Clinical Informatics866 Words   |  4 Pagesinitiation of these smart pumps, IV fluids and medications ran by gravity and the rates were determined by the drop set of the IV tubing being used. The downside of this type of infusion is that the patients constant repositioning of the arm that the fluid is infusing in can cause a major increase or decrease in the rate of flow. Another downside is that there are no alarms in place to alert staff that the infusion is complete or if it is not infusing as it should be or if the site has infiltratedRead MoreEssay on Standardized Testing Is Counterproductive2010 Words   |  9 PagesExcessive testing has been integrated in t he public school system to measure student intelligence, observe teacher proficiency, and distribute federal funds since the passage of the No Child Left behind Act (NCLBA) of 2001. The (NCLBA) ‘‘called for 100% of the nation’s public school students to become proficient in mathematics and reading by 2014’’ through the usage of standardized testing (Hanson 3). Since the inception of this policy there have been numerous issues involved in these tests. ‘‘InsteadRead MoreShould a Computer Grade Your Essays?1499 Words   |  6 Pagesof colleagues, Les Perleman, Mark Shermis, and Ben Hamner, introduced over 16,000, K7-12 standardized school tests to the AES (automated essay scoring software) to compare results of hand-scored essays; the results appeared to produce a more accurate grade, however, no official statistical studies were performed to accurately maintain the claim. Essay Raters (e-Rater), developed by the Educational Testing Service (ETS), allowed Perelman to access, and analyze the technology. ETS uses vocabulary

Challenges Faced in Managing International Teams

Question: Discuss about the Challenges managing global teams. Answer: Introduction The inception of globalization has started changing almost all the business concerns. The challenges of globalization are seen by reshaping the organizational functioning from the traditional way. To cope up with the increase in global business environment, organizations are bringing team members of other countries or building teams which can cross international borders to build a working relationship among the people of different race and ethnicity (Babar and Lescher 2014). Project objective The objective of the project is to design teams to from a wide range of cultural diversity to increase operational efficiency and create effective processes. Employees from different culture, caste, creed and race will need to work in collaboration in a local workplace, an MNC or any international organization. Project scope The project scope will include overcoming the challenges faced by the managers and other members who are involved in the working of international organizations. They come across challenges like how to use the skill of an individual member along with minimizing the loss in coordination due to miscommunication, language, difference in working style and other misunderstandings. Literature review Introduction Globalization on one hand has increased the job prospect for an individual as well as implanted various hurdles in their work role. One of them is, being able to work in cross- cultural environment. The challenges faced in managing international teams is to identify the hidden causes which gives rise to cultural conflict and interfere to deal with the hurdle for bringing the employees back to a proper working environment and how such hurdles in the future can be overcome. Global teams are made to make use of the global diversity effectively and increase the efficiency of the organization in that way (Boutellier, Gassmann and Von Zedtwitz 2013). Background A global team refers to a group of workers or employees of two or more nations, who are brought under one roof to manage, develop and coordinate the operations of an international firm or company. Culture persists among the individuals of similar gender, nationality, doing same function in the same organization. The members of so much in common also share similar views, which they want to implicate and explain according to the situation, events and managerial practices in the same way. On the contrary, individuals of various culture and background will have a different way to react and respond to a certain situation or approach. Study on the composition of teams described that a team consisting of people of same background are more satisfied and have affirmative reaction but a team of different cultured people can exhibit team creativity and broader solution to the problem. It is seen that the multicultural teams are better in finding solution to a problem rather than the teams which consist of people of the same culture. Heterogeneous teams are capable of providing opportunity to mix freely in a business, cultural or social perspective into prime decisions which have an impact on the success of international business (Colomo-Palacios et al. 2014). Benefits of global teams Variety in culture, on one hand can improve the performance of the organization and if not utilized properly, can be responsible for decreasing the performance too. There are different advantages of working in a cross- cultural group: Globalization has become responsible for finding new opportunities everyday in any part of the world. These are beneficial because the global needs of the customers can be met in this way. Cross cultural teams can help the organization to build good relationship with the foreign customers. MNCs sometimes create international research and development teams to get the benefit of a specific place which is not available in another place but has spread all over the globe. There are companies which create special teams to look after a specific area like marketing or sales. They have representatives of that specific field in other foreign countries who work in association with each other. This is helpful in creating a cultural diversity and intermingling of goods and services that can meet up with the expectation of an international client wherever might be the location (Dingsoyr and Smite 2014). International teams present the organization with different kind of viewpoints. As the members of the global team belong to different cultural background therefore such multicultural individuals also present their own viewpoint. A global range of individuals are supposed to have a broader knowledge, more expertise and scope than people of the same cultural group. A heterogeneous group also performs better than a homogenous group because they are enriched with various perspectives and so they can be exposed to new process of problem- handling situations. From the perspective of a manager, when a global team is working together they might come up with the understanding of their own culture and background. But diversity when combined with experience results in a better control over the employees. The organizations which are in competition in the international market should have a global introduction with the new products, processes and service at a rapid rate. Because of the trending knowledge economies many organizations are compelled to have a global access on the dispersal of technological and market knowledge so that the competitive advantage can be maintained by the development of a team consisting of experts from other culture (Cramton and Hinds 2014). Difference Homogeneous group Heterogeneous group They work from a single aspect They work from multiple aspects Same work environment and location Multiple location with multiple culture Native speakers of a language Both native and non- native speakers Communication skills and professional expertise Communication skills and professional expertise along with mixed culture competence and adaptability Work is limited to the organization and known boundaries Work involves going across the international boundaries Possibilities of informal interaction and information sharing is frequent Possibilities of informal interaction are not frequent and information is shared over technological medium Work is done in the same time zone Work is done in different time zones (Dulebohn and Hoch 2017). Reasons of failure for global teams The homogeneous and heterogeneous groups are almost faced by the same challenges. The problems include not meeting up with the goals of an individual team member, lack of the required skills and knowledge and not confident about the objective of the team. Global teams face different kind of challenge resulting from the variety in location; culture and language (refer to appendix 1). The efficiency of teams is disturbed when they are incapable of building trust among the individual members or when the communication barrier comes in between. There are several challenges in managing global teams. Trust is a critical issue in the path of success of the global teams to bring about cognition in the group. If it is maintained effectively there will be significant outcome which will result in the production of a collective intelligence better than any individual. If there is no mutual trust, then the individual team members will not be able to disclose the actual benefits. Deficiency of trus t might turn the global diversity of a team into responsibility rather than being an asset. The trust issues are very common in the operation of global teams. There are three factors that determine the trustworthiness of people- quality of communication, characteristics of an individual and a wider institutional context. Different geographical location, culture and language are responsible for raising a barrier in communication. It is not feasible to arrange meeting for the team in different geographical location with different time zones and different work schedule. Although technology can be used for arrangement of such meetings but technological medium can be used as an additional option but not as a substitute. Face- to- face formal meetings strengthen trust and familiarity which is unlike in a meeting over any technological medium. If the body language and the reaction of the other members in a meeting are not visible it will hamper the effectiveness of the meeting. Language is a very crucial factor because if it is not understood what a person is trying to say then it is a threat to global business. If the language problem is not resolved then the scope of sharing different viewpoints will be less. The individuals of a global team come from a diverse culture and background which takes into account different norms, values, behavioral pattern and assumptions for decision making (refer to appendix 2). The national culture greatly affects peoples behavior and values. Power distance signifies the in-built belief of people about the justification small or big difference in power among the group members. There is a tendency to implement equal rights and minimize the inequality among people so that those who are in the subordinate position can access the people in superior position easily in low power (Galliers and Leidner 2014). In high power, the authority calls for privileges and hence power is seen as the basic factor. Avoidance of uncertainty is seen as ext ent to which people are free in uncertainty at the workplace. The situations in low uncertainty includes less emphasizing on the rules, trusting the young generation, rare expression of emotions and tolerance of deviation. Whereas in high uncertainty situation, the experts are given value, importance of hard work, and there is an urgency of harmony. Individualism or collectivism is the dimension to extend the needs and wants of the individuals to get the importance and priority in comparison to others. Freedom, achievement and privacy of an individual are given value. Long term and short term orientation is concerned about the duration of orientation towards a change or tradition. Individuals with long term objective believe in hard work, their dedication towards a cause, personal sacrifice for future benefit and personal thrift. Sacrifice is given stress so that the next generation can develop. People with short term orientation believe in stability and personal steadiness. These p eople do not think about the future but the present (Gibbs and Boyraz 2015). Developing global team Four significant techniques are there that aids in supporting environment for the cross cultural teams. It helps in specifying the objective of the task and adjusts to the strategic initiatives of the organization. If the members of the team are not aware of the objective and priorities of the task then they will not be able to completely dedicate themselves in the work. When the managers will be successful in making the employees understand about the objective of the organization then there will be scope for the short term workers to work in deadline and achieve success. If the team is provided with the general procedure guidelines and a minimal structure for their work, they will be able to attain the organizational goals (Henderson, Stackman and Lindekilde 2016). Global teams are set in many concepts that have various systems of organizational support that consists of HR policies, budgets, work processes and support people like IT tools and facilities, administrative support and f acilitators. Insufficient or incompatible resources are the prime sources of frustration or discouragement for collaboration of global team. Again, international team members need to be efficient at working with diverse members, uncertainty of task and various types of team situations. They are sometimes selected only on the basis of expertise or job profile or their availability in doing the technical work. Studies have shown that team members are more comfortable in working in a global team if they are capable of doing the core task, flexible, goal- directed, self- disciplined, collaborative, and cooperative, want to exchange information and must be open to feedback. If a sense of urgency is caused in the team then the managers can focus on the task and decrease the complexity. Studies in this case showed that a group works better under strong deadline. But managers should be careful about implying urgency. It might happen that the employees might lose their nerves under pressure and their target is not achieved (Johnson 2014). Excessive pressure can lead the individuals to find solution to differences and they will anyhow come to an agreement in order to save their self interest. So, a manager must understand what type of urgency will have a positive impact on the employees and they will get involved in a global teamwork (Lilian 2014). Cultural impact Cultural have an essential impact on management of global teams. If the cultural differences are examined, motivation of team members, preferences and management styles can be recognized. The dimension of hierarchy and individualism are necessary to understand the operational activities of an organization in various corners of the world with special focus on management of project. In the case of hierarchical distance, it is seen that there are smaller projects within a bigger structure. But it is not the most important criteria in decision making. Moreover, most of the team members need to have a tolerance for dubiousness and the ability to solve conflicts with highlight on the project interest and not hierarchy. It can also be stated that companies with low distance of hierarchy are efficient in organizing informal projects as compared to the companies with high distance of hierarchy which needs clear definition of power relations (Moran, Abramson and Moran 2014). Conclusion From this assignment it can be concluded that communication barrier while working in global teams is a trending topic in the field of management. It can be argued that difference in cultural background do not always give rise to conflicts but gives a chance for its occurrence. One of the many aspects that can help the managers to utilize the effectiveness of global team is multi- cultural competence and the potential to adapt the leadership style as per the culture of the team. Cultural studies have classified different criteria and focused on the differences which can give rise to communication challenges among the members of different cultures. References Babar, M.A. and Lescher, C., 2014. 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